Increase link popularity
There are a couple of ways for link populaity increase. You either try to look for pages which could place your link, or you use link exchange service, or you commit this process to any exterior organization. Let's suppose all three variants in details.
Link exchange services: rather dynamically developing sites, which offer hundreds of references to your page almost in a matter of seconds. It seems like nothing can be better. There are some details which I would like to draw your attention to. First, often these are not thematic sites, where hundreds of links to hundreds of sites are placed without any theme-classification and order. Will such link make any sense for your page? In view of recent changes in Google algo, we've
already made sure that not relevant links are not just worthless, but even dangerous. And if, for example, the problem of non thematic references lies in the basis of Link exchange services, and you've got references from 20-30 sites of your thematic, there is one more annoying detail: this is a script by itself, which is on your page. Its code, pages' title, their numeration, their structure and technical details - it's all can be the reason for Google (just as for other search engines) to give your page (and maybe the whole site) concrete title - linkfarm. What is a Linkfarm?
It's one of the site types, which Google tries to reduce in result pages, because it considers (not without reason) that these are automatically generated pages, which will hardly be interested to user. My opinion is that participation in such projects can influence the whole site in general really negatively.
It is much better and efficient to use relevant link exchange resources, which are search engine friendly and very good for link popularity increase. These are catalogs, like UptimeBot.com friends and web traffic counters containing classified catalog of sites - just like at top100categories.com. Participating in such programs you increase link popularity at no risk, moreover though they are absolutely free.
Promotion web sites: rather great opportunities are given to webmasters by SEO organizations. Of course, to commit site to professionals it's a right decision. All depends on a thickness of purse and on right choosing of the organization itself. First of all pay attention to the work which has been done by the given agency already. Look through their results and if they are satisfactory for you - start your work.
And probably the most interesting and useful - it's link exchange on your own. Each webmaster has for sure golden nuts. Sites, who place links to your site on pages which are very important for search engines. Good maneuver for getting the list of such sites will be first of all backward links analyzes of your direct competitors. Unfortunately, Google today doesn't give by link:site query the real amount of references, that's why I offer you to learn in details similar data of equal by the amount of information search engines, for example, Yahoo.
To continue conversation about choosing of thematic links for your site I can propose you some golden nuts from my recourses. You can always add your link to thematic section Friends at searchenginejournal or add counter Top100categories.com to your site and to get relevant (thematic) reference to your site from the rating pages. Both these sites demand return link. But in the light of last updates of Google the presence of references on your site to pages which are close to your site by thematic, increases your page popularity. I like such exchange most of all, intelligent and equal filling of site doesn't give robots the opportunity to suspect something bad with my recourses.
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