Publishing Borrowed Content
Sometimes you need to put somebody’s content on your site. This may be some unchangeable documents, FAQs, excerpts from articles, pdf documents, etc. However, you risk to get penalized for duplicate content. I have got such problem and this how I guess it can be solved:
I have a couple of downloadable archives with software of side publisher, but I had to put support documentation of this side publisher on download and support pages. Of course it is nonsense to rewrite long documents, which sometimes contain over 100 pages. I wrote short preview passages for each document with a link to the original document. Then I forbid indexing of full documents. That’s how it works on my site over a year and I have no
problems with duplicate content penalty.
Sincerely
yours
Max.
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