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1. What is SEO-copywriting? Imagine that your site through which you sell products or offer services that are already located at the first position in the search engine for specific queries. Your prospective buyer - the user search engine - can be quite meticulous. He did not choose for itself the first line of search results. It will open more than one, say the top 5 sites, and will choose. What will be his surprise and perhaps chagrin when it turns out that the texts on the web, it reads the same, boring, outdated. The patience of the user can quickly end. And suddenly it is on your site, it attracted the attention of the title, clearly speaks that «here is what you're looking for».

You jump around the text, it's easy to be done, because on the page are the main words, but important features delivered in bulleted lists. With gratitude in his heart because he was not forced to spend time on vyuzhivanie necessary information from the continuous flow, our reader is referred to the same paragraph. In this paragraph, in a readily accessible form was presented an interesting description of what he was looking for, but with some curious facts. «Here it is!», We thought the potential buyer. Seeing that your company works in the market for over 7 years and that you will not only offer free delivery, as most competitors, but also free travel personal manager, as well as a guarantee of 3 years (2 times more than the rest), our customer has ready to dial a phone number where he has kindly offered to call. Of the potential it turns into a real buyer. SEO-copywriting - is a process of creation of such texts for the sites through which this transformation occurs. So, the page was in search results - then it is optimized for certain search queries. The visitor looked through the page and easily found the necessary information - hence the text on the page was prepared specifically for the web environment. A potential buyer commits to action (call, letter, order, etc.) - hence the text on the site pushes him to do so. SEO-copywriting - the creation of texts that meet three requirements: optimization for search engines perceptions of convenience for visitors to the site motivation to be active readers In this very important requirement - a unique interesting content. First of all, it tells the robot search engine that your site has useful information, such as when there is no other sites. 2. What is the goal of the SEO-copywriting? Having realized that the SEO-copywriting, we can easily call him the main goals and objectives: improving the position paper (and website) in search results rapid and complete message to the reader the necessary information turning potential customers into active customers But the usefulness of SEO-copywriting for your website is not limited to these important tasks. See question N6, to learn more about the advantages of SEO-copywriting. 3. What is SEO-copywriter? Anyone who writes lyrics for the site at the entrance has a job (most often - the address of the site, a list of keywords, a brief description of the company), and provides a ready outlet for a given amount of text in an HTML document. The process of creating the text - this is art. Therefore, it is not always possible to look to the screen a man who is busy SEO-copywriting. Technical milestones SEO-copywriter can be represented in the form of these steps: Acquaintance with the content and theme optimiziruemogo Site A semantic kernel for text (based on key words) Looking for information on a given topic A plan to article Writing text Proofreading, checking, monitoring occurrences of keywords Layout in HTML Selection of keywords in the text The ultimate test pages and HTML code validation 4. I have a website, I know that for good positions in search engines want content, but I do not understand key words, is whether SEO-copywriting? Help, but SEO-copywriting - is one of the elements of web site search engine optimization. Key words needed to write the texts, should pick a specialist who carries out the optimization of your site. Compiling the kernel is not a semantic seo-copywriter and optimizer for two reasons: optimizer to identify the keywords on which the position of the site in search engines are weak, to write optimized text Optimizer is to follow the plan affixing external links to increase the ranking of the reference site and identify key words, which will have links to third-placed on the site articles 5. Why do so few pages of text? The text for the site - this is not the text in the newspaper. Visitor does not read, and looks. Looking internetchika proskolzit on your web page in search of a hitch. So «hook» can be: title subtitle item in the list italics or bold But even after the reader is «good» released a line of text on the page, it will not be fully thoughtfully read the entire text, he reviews it «diagonal». Of course, there are exceptions. Feature story on the core Web resources, attracting their interesting and unique, will read «from cover to cover». But the most SEO-copywriting is used to obtain content for commercial sites. Thus, we need to give visitors the information in the minimum of text, which he did see. This means that web pages should not be large in volume, and every paragraph and every sentence in the text of a maximum concentration of complete thoughts. 6. What else can help SEO-copywriting in the promotion of sites? In some cases, the result of SEO-copywriting can not be filling the site, and feature articles for placement on other web resources. One important factor for ranking the site in search engines is to link the ranking (ie, the text of incoming links to your site). Writing articles, which are text links with specific keywords in the sections of your site, and posting them on sites of similar subject matter will be beneficial influence on the citation index your site and link to the ranking. The same effects can be accurately built and in one site (the so-called internal perelinkovka pages). In addition, the increase in the content on your site and the regular addition of new material, too, welcomed the search engines. 7. Why SEO copywriter does not perform a full range of optimization, for example, a semantic definition of the kernel, or order for the articles? Because for the life and health of your site are experts of the company, which conducts search engine site. SEO-copywriting - an instrument for online marketing. Let the professionals decide when to use this tool. The same goes with the definition of keywords for which you need the text. Only the optimizer, who leads the project, knows what keywords you need to pull in the search engines with which words should be links from the articles posted on other resources, what keywords relate to the low demands, and which - to the mid. Please see question N4. Therefore, the task for the SEO-copywriter usually includes: Topics specific list of keywords words obtained through links restriction on the amount of text wishes to the style of writing etc. 8. Should the site SEO-copywriter be at the top of the search results? Single answer to this question is not possible. On the one hand, there is a perception that all professionals involved with search engine optimization, to perform original shows - have their own website at the top of the issuance of a search request profile. Known that the shoemaker without shoes - funny and strange. But on the other hand does the opposite view, based on common sense. Why SEO-copywriter will be promoting your site in search engines? First, it is unreasonable waste of time. Secondly, customers optimized texts often - SEO professional who knows a few more ways to search for SEO-copywriter, except through a search engine. And third, knowing people will use different channels to find a specialist in writing the text, including special forums, and ads in newsletters and blogs, and recommendations of their colleagues. Thus, the discovery site is not SEO-copywriter at the top of the search results page can not speak about the lack of professionalism by the owner of the site. There is a - a lot in a variety of topics, for example, in the same topic of search engine optimization sites or online marketing subject. 9. How to choose a copywriter for SEO? If you will already have several specialists, the very first and most important criterion in choosing - to view examples of work (portfolio) SEO-copywriter. Writing texts - is a flight of thought, so the style of work of different people can be not just good or bad, it could be different. Choose the one that should be more consistent with your site. The next examination will, of course, the value of work. It is important to be careful, because in each case, the price of text can be set for 1000, 1800 or 2000 characters with spaces (or gaps). It may be a simple phrase «for pages». In this case, you will need to clarify what the author believes in the Signs page. A few more features that will help with the choice, such as the recommendation of your colleagues or friends, personal acquaintance with SEO-copywriter can be considered additional. But, often, praiseworthy words about a particular person, you have heard from credible colleagues, can be weighty of all the other parameters. Finally, SEO-copywriter - is also a man who loves his job and loves the Internet. Write a letter to him (check the ability and willingness to ask questions), communicate through ICQ, call him (well-known specialists and honest do not hide your contact information). You form the of it his own opinion, and it helps to put all points on the «i» in choosing SEO-copywriter.

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